To help with it’s Turaround, Ford Motor Co. has sold a controlling stake in the Aston Martin brand to racing mogul David Richards, John Sinders and Investment Dar and Adeem Investment Co. an international companies based in Kuwait for $848 million. The actual values of Aston Martin is at $925 million whereby Ford still keep a $77 million stake in the company..
David Richard is founder and chairman of Prodrive, a racing and automotive technology company that have long-standing ties with Aston Martin. Meanwhile John Sinders is an Aston Martin collector, enthusiast and racing backer. Aston Martin, by the way, is the sports car brand used in almost all James Bond movie.
I thought it was only Proton who faces this kind of problem but it looks like a giant autmotive company like Ford face similar problem. Maybe they should learn from their Japanese counterparts 
{ 1 trackback }