Mazda has announced that it will unveil its latest concept car at the 2008 Moscow International Automobile Salon to the public starting from 29 August through 7 September 2008. The theme for Mazda at the motor show is “crosswinds”.
The new concept car is a sporty, compact crossover designed especially for the Russian market and will be developed based on the new design direction called Nagare which follows the footsteps of Nagare, Ryuga, Hakaze, Taiki and Furai concept cars.
Nagare means “flow” in Japanese, represents a new approach to expressing movement in car design, taking as inspiration the flow patterns of natural elements, such as the wind.
One of the main reason Mazda chose Moscow to unveil the new Mazda compact crossover concept is because Russia is one of Europe’s fastest-growing markets and is rapidly becoming the region’s largest automobile market and SUV are particularly popular in Russia, with a segment share of about 20 %.
According to Mazda, the SUV/Crossover Concept is designed to appeal particularly to younger SUV owners who have a strong sense of style.
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