Proton Hybrid Concept

Proton in collaboration with Italdesign Giugiaro has released the first image of the new Proton Hybrid Concept which will make its debut at the Geneva Motor Show starting from 4 to 14 march 2010.

The car is based on a hybrid system with the aim of optimising the available on-board space and car ergonomics. According to Giorgetto Giugiaro, Chairman of Italdesign Giugiaro, the interior of the car is as spacious as a segment D saloon car while maintaining the exterior dimensions of a segment A car.

Click here to continue reading Proton Hybrid Concept

Proton R3 Satria

Proton will unveil the new Proton R3 Satria at the Melbourne International Motor Show on 29 February 2008. The new R3 Satria is based on the new generation hot hatch Satria Neo.

The R3 Satria is developed by Proton owns special vehicles and motorsport arm at its headquarters in Shah Alam, Malaysia. R3 stands for Race, Rally, and Research. R3 is headed by Tengku Djan Ley, former Lotus engineer and prominent Malaysia race driver.

Click here to continue reading Proton R3 Satria

Proton Persona Envy

I found few great pictures of the limited edition of the Proton Persona from e-kereta.com. It is called Proton Persona Envy. I guess the specs will be more or less the same as the standard version where it’s powered by the 1.6 liter normally aspirated Campro engine.

Click here to continue reading Proton Persona Envy

Proton Sedan Gen2 Teaser

Proton is going to launch it’s new sedan this coming August and they has developed a video teaser to showcase the car. It looks like a Gen2 with an additional bonnet. At a glimpse, you’ll notice it looks like the new Mitsubishi Lancer. I bet somebody will come up with Mitsubishi Lancer Evolution X bodykits for the Proton new sedan

Click here to see the teaser video.

Proton Gen2 Hybrid

Proton and Lotus Engineering are collaborating to develop a Gen2 1.6 liter Campro engine which is equipped with a Lotus Engineering’s EVE hybrid technology. EVE is stands for Efficient, Viable, Enviromental and basically it’s a 30 kiloWatt (40 horsepower) electric motor.

Click here to continue reading Proton Gen2 Hybrid

Aston Martin Sold for $848 million by Ford

To help with it’s Turaround, Ford Motor Co. has sold a controlling stake in the Aston Martin brand to racing mogul David Richards, John Sinders and Investment Dar and Adeem Investment Co. an international companies based in Kuwait for $848 million. The actual values of Aston Martin is at $925 million whereby Ford still keep a $77 million stake in the company..

David Richard is founder and chairman of Prodrive, a racing and automotive technology company that have long-standing ties with Aston Martin. Meanwhile John Sinders is an Aston Martin collector, enthusiast and racing backer. Aston Martin, by the way, is the sports car brand used in almost all James Bond movie.

I thought it was only Proton who faces this kind of problem but it looks like a giant autmotive company like Ford face similar problem. Maybe they should learn from their Japanese counterparts